While it's important to include keywords in the title it needs to attract clicks too. Words like 'wow' or 'look' (buyers don't search for words like these).Multiple synonyms or plurals (it's not needed for search and may make your title less attractive to buyers).And while we may be stating the obvious here no typos please! That means including important details like the item's brand name (artist or designer) and any specifics like size color and condition. The maximum character count for eBay titles is 80 so choose your words wisely.ĮBay suggests using descriptive keywords to clearly and accurately convey what you're selling. The Title Builder tool can help with this but don't rely on it too much. It could also cause problems with eBay global shipping as some items are not allowed to be shipped to other countries. Product Categoriesīe sure to list your product in the correct category otherwise your listing will be brought down in search. It can be a tough balancing act so invest time in getting it right. You need to carefully craft each listing with keywords engagement accuracy and your brand values in mind. How to write your product description for eBay SEO It's also about targeting the keywords that will drive conversions. eBay SEO isn't just about targeting popular keywords. Just make sure they are highly relevant to your products. It's a good idea to use multiple keywords in your eBay listings. Alternatively you can look at data from your other sale channels to determine the phrases your customers most commonly search for. Free tools like Google's keyword planner or Title Builder are helpful too. You can find out what keywords your audience searches for on eBay with tools like KeywordTool.io or Terapeak. To help customers find relevant products the Cassini search engine ranks eBay listings based on keywords seller engagement product pricing customer service and sales history. To optimize your eBay listings you need to know how the algorithm of its Cassini search engine works. Cassini decides where to rank products in the search results and content is one of the most important deciding factors the more relevant the content to what the user is searching for the higher the listing. To ensure that your listings appear at the top of shopper search results it's vital to keep Cassini (eBay's internal search engine) happy. In fact this is usually the best way to improve your online marketplace strategy - whatever channel you sell through. How to get your eBay listing to the topĮBay SEO is key to landing the top spot in search results. Brands may need to provide some business details to speed up the process. However if you don't want to wait you can request a listing increase here. Even eBay shop subscribers have to contend with these caps until they can prove their performance is up-to-scratch.ĮBay does this to maintain the quality of its service and protect customers. Sometimes eBay limits the number of listings a new account can publish. So if you'd prefer to retain exclusive use of certain images don't add them to your eBay listings. This is outlined in eBay's User Agreement. It's also worth noting that once you upload images and product descriptions eBay can add them to its product catalogue for third-party sellers to use. Avoid order cancellations and late shipments at all costs - they'll impact your rankings!.Banned products include alcohol certain foods and most adult-only items.
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